The marketing landscape is moving from TV and print advertisements directed at the masses to more innovative techniques, wherein the target market is chosen first and then approached via channels that work for them. It is an age to approach the customer with what they absolutely need rather than showing them various options they might want.
Wholesome Solutions LLC hence was founded in 2012 and provides targeted media marketing solutions and market research services to today’s hi-tech businesses.
ABOUT THE FOUNDER
Wholesome Solutions founder, Bhavita Mehta, experienced first-hand the various facets of marketing when she was chosen as the leadership development & rotational associate at Sony Electronics. Over the course of the program at Sony, she learned the business of marketing and became a member of teams such as Retail Execution, Market Research, Direct Retail, Marketing Communications and Product-to-Consumer Marketing Strategy.
Prior to joining Sony, Bhavita has worked in the software consulting industry, consulting small and medium businesses as well as providing technical support to large organization such as Goldman Sachs.
Bhavita holds a bachelor’s degree in Electronics Engineering from Mumbai University, and an MBA from the Rady School of Management at University of California, San Diego.