All posts by Bhavita

Founder and Manager of Wholesome Solutions LLC. Wholesome Solutions LLC provides market research and new media marketing services.

What is Watson Analytics?

Did you see the recent commercial of IBM’s Watson Analytics? Yes, it’s the same Watson Intelligence software that beat Ken Jennings and Brad Rutter in Jeopardy in 2011! IBM made available Watson Analytics to the end user around Dec 2014.  The two key points about IBM Watson Analytics is that it is: Data Analytics and Reporting software in the cloud Based on the “Freemium” model The key capability of Watson Analytics is that it has an ability to understand language and hence a complex technical query is…

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Vanguard – Brands we love!

A recent article pointed out that when it comes to mutual funds, big banks have been under performing quite a bit over the short term (1 year) as well as long term (10 years). There is a wide body of research showing how hard it is for actively managed mutual funds — like the ones run by the banks — to outperform low-cost funds like the ones that invest in a benchmarked index of stocks and bonds. Vanguard has been performing the best both in…

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User Experience in Mobile Phones

User experience (UX) is a very critical area when it comes to everyone’s favorite device these days – the mobile phones. Apple has certainly laid down a benchmark for exceptional user experience and Android devices are now are trying to match the UX and are providing equally competitive phones. User experience in basic terms is defined as overall experience of the user using the end product. Cnet has expertise in reviewing phones and provided a few years ago a great article on the essential elements along which…

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Tumblr – Learn something new today!

How many times we hear the statement, “Learn something new!”. Well, my blog post for you today will help you check off that item in the list. So, here is how Tumblr works… Tumblr is a blogging site with the social connection aspect in mind. While wordpress is a great hosting site for the blogs, Tumblr provides the added “connections”, “following” part. Signing up is very easy and then you can customize the appearance of your site. My site looks like this: After you create…

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Strategy – Is it overrated?

Some say strategy is good, some say strategy is highly overrated, some have built their careers on strategy and some, especially in corporate circles, believe strategy is something higher executives deal with and they are miles away from it, working on the day to day issues of their business. As for me, I love strategy. That is because there are so many benefits to it. My favorite quote on strategy is: Strategy involves trade-offs. The essence of strategy is choosing what not to do. –…

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Reporting Softwares – Need your input!

There are hundreds of analysis and reporting softwares out there. Which one do you use in your business or company? The following are the ones I am aware of and have either used in the past or am using currently. Excel (and others in the Microsoft Office suite) Crystal Reports SQL server reporting Oracle Reports Survey Monkey SPSS Tableau BI (Have frequently heard of my friends in Business Intelligence use it) Each of these is a subject of study in its own and I won’t…

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Qualitative Analysis vs Quantitative Analysis

Qualitative Analysis generally consists of a study of a research problem the client is facing. The data is limited and as the name suggests more “qualitative”. The research is generally exploring the why and how of the problem at hand. Quantitative Analysis, on the other hand, consists of studying a statistically significant data and coming to a conclusion on the specific answers to the questions. One would generally assume that since quantitative analysis deals with huge amounts of data, it is superior than qualitative study.…

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Product Placement in Movies

By definition, as per Wikipedia, Product placement, or embedded marketing is, according to the European Union, “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme” Most people are aware of Product Placements since sponsored products have been a big presence in movies since the early 80s. Product Placement is an effective marketing strategy since the audience sees it generally being used by their favorite…

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Oh My! – Mistakes

Well, we all make mistakes.  The best mistakes are when we learn from them. This blog post though is not about my mistakes! (That’s a post for some other day!) I am talking about companies that make mistakes and then some even do learn from them. The example that comes to mind is of McDonald’s. McDonald’s has been in the news lately for under performance and a host of other issues, including leadership issues. The biggest mistake, in my opinion, the company is making is…

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News – How do you keep track?

I remember the typical morning in our home when we were kids. While we got ready for school, my parents spent at least an hour reading the newspapers. These days, generally there are no newspapers delivered home. Also, reaching for the phone first thing in the morning is not a great idea since you tend to get carried into social networks and completely miss the news. So, how do you keep track of the news on a daily basis? I have subscribed to the news…

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