The theme for August is women portrayed in advertising. However, I digress a little bit here to talk about the women behind the lens. There are many women who have inspired me and are great leaders in themselves. They fight the odds and reach goals – day in and day out. The fact that they are so different from one another makes them even more endearing to me. So here is my list (in no particular order): Indra Nooyi Oprah Winfrey Barbara Walters Sheryl Sandberg…
This is my very first write-up in the series on “Women portrayed in Advertising”. Researching for this topic has been a lot of fun! It was, at the same time, an eye opener and very inspirational. My research overall led to one conclusion – It is NOT easy targeting the women segment. Here’s why… While men’s role and interests have been pretty much straightforward, women have evolved greatly over the years (and they do change roles in their own lifespan). In advertising, women have been portrayed either as the…
Hi Everyone! This time I am glad I am not beginning my blog with the – “Its been long that I have blogged” statement. That is because I did blog in July on Small and Medium Businesses. Though there weren’t as many blogs as I would have liked, still four a month is better than none! Right? Choosing a theme helped and it really does narrow down the scope of topics for me, in a good way. So the theme for August is…Women as portrayed in Advertising. I…
When you are an owner of a small business, there is always so much to do! Following are my top five favorite productivity tools that help me increase (or improve) the number of tasks I am able to conquer in a day. 1. Routine I love to-do lists. But long to-do lists are overwhelming sometimes. It helps when you have a routine set. A routine reduces the decisions you have to make in a day and leaves you with more energy to accomplish important tasks. It will take some…
The 80-20 rule, also called as the Pareto principle, is based on the fact that 80% of a problem is caused by 20% of the causes. Joseph Juran studied this very basic concept and built his very successful theory on Quality Control and Management. While this is a statistical concept, it has been used in various fields including sales. As a thumb rule, “80% of the sales come from 20% of the clients”. My own personal experience has been the same. 90% of my clients have actually come…
Apart from research resources at the local public library, small and medium business owners should really leverage the greatest resource at their fingertips – the world wide web. There are several online research tools that provide a snapshot of your businesses versus the current market situation. I use the following tools on a consistent basis: 1. For businesses in the USA, the most basic resource for business analysis and research is “Sizeup”: https://www.sba.gov/tools/sizeup Once you enter your business category and area code, it provides a list…
Hi there! I have been missing from blogging and I have missed it! The last blogging marathon I did was the AtoZChallenge back in April. The main reason for being missing in action is that I find it difficult to come up with just one blog topic. Looking back at my AtoZ Challenge experience, I noticed that I am able to write on topics when I choose a theme. So here goes…{Drum roll please…} For July, my theme for blogging would be “Marketing and Business Insights for Small…
During the month of April, I blogged everyday except Sunday. It was part of a challenge called “AtoZ Challenge”. You can read all about the challenge here. It was a daunting task for me since I blog about marketing and picking topics everyday from the marketing field was the most challenging part. It really helped when one day, I sat and wrote down all the alphabets in one column and possible marketing blog topic ideas in the other column. Everyday after that, I just had to…
Book lovers and parents can probably tell who he is! Of course, as always, the banner provides the clue – or should I say the answer? Yes, this person is Dr. Seuss! ZATZ is the word he used when he wrote on innovation and it goes like this… And ZATZ is the letter I use to spell ZATZ-it Whose nose is so high that ‘most nobody pats it… So, to get there and do it, I built an invention: The Three-Seater Zatz-it Nose-Patting Extension -On Beyond…
I have been a huge fan of YouTube since years now. It started as me following make-up videos and now, I pretty much look up on YouTube for everything! From cooking videos, fitness videos to career and spiritual videos…YouTube has it all. Of course, who can forget the children’s videos?! Recently, I discovered a way to watch YouTube video as well as not waste my time watching it. Call it a Life Hack if you will. So here it goes… I love going to the gym…
