Category Archives: Advertising

Targeting Women in Advertising

Targeting Women? Think Again!

This is my very first write-up in the series on “Women portrayed in Advertising”. Researching for this topic has been a lot of fun! It was, at the same time, an eye opener and very inspirational. My research overall led to one conclusion – It is NOT easy targeting the women segment. Here’s why… While men’s role and interests have been pretty much straightforward, women have evolved greatly over the years (and they do change roles in their own lifespan). In advertising, women have been portrayed either as the…

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Wholesome Solutions LLC

August Theme Reveal

Hi Everyone! This time I am glad I am not beginning my blog with the – “Its been long that I have blogged” statement. That is because I did blog in July on Small and Medium Businesses. Though there weren’t as many blogs as I would have liked, still four a month is better than none! Right? Choosing a theme helped and it really does narrow down the scope of topics for me, in a good way. So the theme for August is…Women as portrayed in Advertising. I…

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What is Watson Analytics?

Did you see the recent commercial of IBM’s Watson Analytics? Yes, it’s the same Watson Intelligence software that beat Ken Jennings and Brad Rutter in Jeopardy in 2011! IBM made available Watson Analytics to the end user around Dec 2014.  The two key points about IBM Watson Analytics is that it is: Data Analytics and Reporting software in the cloud Based on the “Freemium” model The key capability of Watson Analytics is that it has an ability to understand language and hence a complex technical query is…

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Product Placement in Movies

By definition, as per Wikipedia, Product placement, or embedded marketing is, according to the European Union, “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme” Most people are aware of Product Placements since sponsored products have been a big presence in movies since the early 80s. Product Placement is an effective marketing strategy since the audience sees it generally being used by their favorite…

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MROI – A marketing manager’s bane!

Talk about MROI (Marketing Return on Investment) greatly distresses/annoys a marketing manager. That is because in most cases, in marketing, it is so difficult to measure one. Basically, a return on investment is calculated by comparing initial costs with expected benefits. In marketing, the costs are obvious, which is investment in marketing execution. However, the benefits can get hazy. When marketing via multiple channels, it can be hard to point out sometimes which channel led the consumer to make a purchase decision. The ongoing analysis is…

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Executing on a marketing plan – Do we limit ourselves?

We all have big ideas. Frankly, in my opinion, we are all creative and can come up with great ideas. However, when it comes to execution – do we limit ourselves? Through this post, I try to dissect what exactly makes a great execution. I think a great execution starts with first of all, believing in that idea 100%. You have to remove any doubts of it being any less. You have to speak about it and be proud of it. Most importantly, you have to…

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Advertising Spend and Effectiveness for 2015 – An Overview

This is an exciting time to be in marketing. There is a shift happening in the way organizations are reaching out to their customers, and the audience too is now, more than ever, eager to see and interact with the real company. According to emarketer,  advertisers will spend nearly $600 billion in 2015, an increase of 6% overall over 2014.  Not surprisingly, mobile advertising is the key driver of the growth.  It accounts for $64 billion with a whopping increase of nearly 60% over the previous…

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