Category Archives: Advertising Effectiveness

Product Placement in Movies

By definition, as per Wikipedia, Product placement, or embedded marketing is, according to the European Union, “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme” Most people are aware of Product Placements since sponsored products have been a big presence in movies since the early 80s. Product Placement is an effective marketing strategy since the audience sees it generally being used by their favorite…

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MROI – A marketing manager’s bane!

Talk about MROI (Marketing Return on Investment) greatly distresses/annoys a marketing manager. That is because in most cases, in marketing, it is so difficult to measure one. Basically, a return on investment is calculated by comparing initial costs with expected benefits. In marketing, the costs are obvious, which is investment in marketing execution. However, the benefits can get hazy. When marketing via multiple channels, it can be hard to point out sometimes which channel led the consumer to make a purchase decision. The ongoing analysis is…

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Advertising Spend and Effectiveness for 2015 – An Overview

This is an exciting time to be in marketing. There is a shift happening in the way organizations are reaching out to their customers, and the audience too is now, more than ever, eager to see and interact with the real company. According to emarketer,  advertisers will spend nearly $600 billion in 2015, an increase of 6% overall over 2014.  Not surprisingly, mobile advertising is the key driver of the growth.  It accounts for $64 billion with a whopping increase of nearly 60% over the previous…

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