Category Archives: B2C Companies

Oh My! – Mistakes

Well, we all make mistakes.  The best mistakes are when we learn from them. This blog post though is not about my mistakes! (That’s a post for some other day!) I am talking about companies that make mistakes and then some even do learn from them. The example that comes to mind is of McDonald’s. McDonald’s has been in the news lately for under performance and a host of other issues, including leadership issues. The biggest mistake, in my opinion, the company is making is…

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Best marketing practices for B2B companies

While social media is a great marketing strategy for B2C companies, it is quite a challenge these days for B2B businesses to market their product. While B2C businesses have alternatives of creating displays and prints as well as make the best of their digital user experience, B2B businesses have a huge challenge of creating awareness. They do not produce the end product that the end consumer recognizes, yet they need to have their own buyers ordering for more. In this scenario, the two best ways to increase sales…

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