Category Archives: Books We Love

ZATZ-it! – Can you guess who said it?

Book lovers and parents can probably tell who he is! Of course, as always, the banner provides the clue – or should I say the answer? Yes, this person is Dr. Seuss! ZATZ is the word he used when he wrote on innovation and it goes like this… And ZATZ is the letter I use to spell ZATZ-it Whose nose is so high that ‘most nobody pats it… So, to get there and do it, I built an invention: The Three-Seater Zatz-it Nose-Patting Extension -On Beyond…

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Great Read – Unlabel by Marc Ecko

I came across this book at a perfect time in my career. I had just started my own marketing consulting business and was thinking about how best to present myself to the business world. Should I present myself as an engineer or as a product marketing expert? Should I present myself as a creative type or more of a business person? This book gave me answers to my questions and more! Marc Ecko calls his book, Unlabel: Selling You Without Selling Out, as the “business book…

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Books We Love: Purple Cow by Seth Godin

Purple Cow is my first experience with reading Seth Godin’s books. He sold me on his book as a modern marketer himself. Being in the marketing profession, I started following him on Facebook. I was so impressed by his articles that I decided to try out his book. I have to say this is one of the best books on modern marketing I have come across. In this book, he truly breaks down what it means to be a marketer.  He understands the new consumer…

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