Category Archives: Books We Love

ZATZ-it! – Can you guess who said it?

Book lovers and parents can probably tell who he is! Of course, as always, the banner provides the clue – or should I say the answer? Yes, this person is Dr. Seuss! ZATZ is the word he used when he wrote on innovation and it goes like this… And ZATZ is the letter I use to spell ZATZ-it Whose nose is so high that ‘most nobody pats it… So, to get there and do it, I built an invention: The Three-Seater Zatz-it Nose-Patting Extension -On Beyond…

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X-Cultural work places

Having worked in a corporate setting in both India and the USA with end users in many South Asian countries, I have noticed a number of cultural differences. While it is challenging to adapt to a culture when you are trying to work (and collaborate) on a project, it is also fun. You learn a lot about different cultures and once you understand the subtle differences, it should be relatively easy working with people from different countries. Andy Molinsky, author of Global Dexterity, states that there are…

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Great Read – Unlabel by Marc Ecko

I came across this book at a perfect time in my career. I had just started my own marketing consulting business and was thinking about how best to present myself to the business world. Should I present myself as an engineer or as a product marketing expert? Should I present myself as a creative type or more of a business person? This book gave me answers to my questions and more! Marc Ecko calls his book, Unlabel: Selling You Without Selling Out, as the “business book…

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Books We Love: Purple Cow by Seth Godin

Purple Cow is my first experience with reading Seth Godin’s books. He sold me on his book as a modern marketer himself. Being in the marketing profession, I started following him on Facebook. I was so impressed by his articles that I decided to try out his book. I have to say this is one of the best books on modern marketing I have come across. In this book, he truly breaks down what it means to be a marketer.  He understands the new consumer…

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