Category Archives: Brands We Love

ZATZ-it! – Can you guess who said it?

Book lovers and parents can probably tell who he is! Of course, as always, the banner provides the clue – or should I say the answer? Yes, this person is Dr. Seuss! ZATZ is the word he used when he wrote on innovation and it goes like this… And ZATZ is the letter I use to spell ZATZ-it Whose nose is so high that ‘most nobody pats it… So, to get there and do it, I built an invention: The Three-Seater Zatz-it Nose-Patting Extension -On Beyond…

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Vanguard – Brands we love!

A recent article pointed out that when it comes to mutual funds, big banks have been under performing quite a bit over the short term (1 year) as well as long term (10 years). There is a wide body of research showing how hard it is for actively managed mutual funds — like the ones run by the banks — to outperform low-cost funds like the ones that invest in a benchmarked index of stocks and bonds. Vanguard has been performing the best both in…

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Product Placement in Movies

By definition, as per Wikipedia, Product placement, or embedded marketing is, according to the European Union, “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme” Most people are aware of Product Placements since sponsored products have been a big presence in movies since the early 80s. Product Placement is an effective marketing strategy since the audience sees it generally being used by their favorite…

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Communication Maestro – Can you guess who?

This communication genius has inspired me a lot in my marketing career. It is people like him that make marketing so much fun for me. Can you guess who he might be? Clue No. 1 – The banner of this post – New York City Clue No.2 – The heart sign ♥ Yes, the mastermind behind the “I ♥ NY” campaign! It was 2012 when I visited NYC. I loved the hustle and bustle of the city and it reminded me of my own hometown – Mumbai, India.…

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June Favorites 2014

It is July, which means it is time for me to write down things I have loved using in June. Time flies when you are having fun and with longer days in June, it gave us a chance to be outdoors more often and enjoy the sunny evenings! Graco jogger – The first product which has been my favorite this past month is  my Graco Jogger. It is very decently priced and runs like a charm with the baby hardly feeling any shocks from the bumpy…

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May Favorites 2014

I thought, as a marketer, blogger and a mom of a toddler, it would be interesting to reflect on the products I have used the most in the past month. Here are my top 3 products I loved using in the month of May: 1. Kashi Bars: This bar always comes very handy. I throw some in my purse and always have them accessible. I prefer to eat fruits when I am in need of a snack, but many times these Kashi bars with their granola and…

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Brands we love: GEICO

Everyone has their favorite brand, one they feel loyal to and connected with. One of the major reasons a brand is popular with a person is the consistency factor. Every time the person looks for that feature/capability in the brand, he finds it and hence becomes a favorite. The brand then comes to the mind first when that feature or capability is mentioned. There are many articles/research papers on the marketing strategy of Geico. Starting from the gecko as the mascot to it’s comedic videos, Geico does…

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