Category Archives: Brands

Product Placement in Movies

By definition, as per Wikipedia, Product placement, or embedded marketing is, according to the European Union, “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme” Most people are aware of Product Placements since sponsored products have been a big presence in movies since the early 80s. Product Placement is an effective marketing strategy since the audience sees it generally being used by their favorite…

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Communication Maestro – Can you guess who?

This communication genius has inspired me a lot in my marketing career. It is people like him that make marketing so much fun for me. Can you guess who he might be? Clue No. 1 – The banner of this post – New York City Clue No.2 – The heart sign ♥ Yes, the mastermind behind the “I ♥ NY” campaign! It was 2012 when I visited NYC. I loved the hustle and bustle of the city and it reminded me of my own hometown – Mumbai, India.…

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June Favorites 2014

It is July, which means it is time for me to write down things I have loved using in June. Time flies when you are having fun and with longer days in June, it gave us a chance to be outdoors more often and enjoy the sunny evenings! Graco jogger – The first product which has been my favorite this past month is  my Graco Jogger. It is very decently priced and runs like a charm with the baby hardly feeling any shocks from the bumpy…

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May Favorites 2014

I thought, as a marketer, blogger and a mom of a toddler, it would be interesting to reflect on the products I have used the most in the past month. Here are my top 3 products I loved using in the month of May: 1. Kashi Bars: This bar always comes very handy. I throw some in my purse and always have them accessible. I prefer to eat fruits when I am in need of a snack, but many times these Kashi bars with their granola and…

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