Category Archives: Business

Women in marketing-business

Women in Business

The theme for August is women portrayed in advertising. However, I digress a little bit here to talk about the women behind the lens. There are many women who have inspired me and are great leaders in themselves. They fight the odds and reach goals – day in and day out. The fact that they are so different from one another makes them even more endearing to me. So here is my list (in no particular order): Indra Nooyi Oprah Winfrey Barbara Walters Sheryl Sandberg…

Read More »

Wholesome Solutions LLC

August Theme Reveal

Hi Everyone! This time I am glad I am not beginning my blog with the – “Its been long that I have blogged” statement. That is because I did blog in July on Small and Medium Businesses. Though there weren’t as many blogs as I would have liked, still four a month is better than none! Right? Choosing a theme helped and it really does narrow down the scope of topics for me, in a good way. So the theme for August is…Women as portrayed in Advertising. I…

Read More »

My Favorite Productivity Tools For Business Owners

My Top 5 Favorite Productivity Tools

When you are an owner of a small business, there is always so much to do! Following are my top five favorite productivity tools that help me increase (or improve) the number of tasks I am able to conquer in a day. 1. Routine I love to-do lists. But long to-do lists are overwhelming sometimes. It helps when you have a routine set. A routine reduces the decisions you have to make in a day and leaves you with more energy to accomplish important tasks. It will take some…

Read More »

80-20 Rule For Entrepreneurs

Why 80/20 Matters For Entrepreneurs

The 80-20 rule, also called as the Pareto principle, is based on the fact that 80% of a problem is caused by 20% of the causes.  Joseph Juran studied this very basic concept and built his very successful theory on Quality Control and Management. While this is a statistical concept, it has been used in various fields including sales. As a thumb rule, “80% of the sales come from 20% of the clients”. My own personal experience has been the same. 90% of my clients have actually come…

Read More »

Strategy – Is it overrated?

Some say strategy is good, some say strategy is highly overrated, some have built their careers on strategy and some, especially in corporate circles, believe strategy is something higher executives deal with and they are miles away from it, working on the day to day issues of their business. As for me, I love strategy. That is because there are so many benefits to it. My favorite quote on strategy is: Strategy involves trade-offs. The essence of strategy is choosing what not to do. –…

Read More »

Oh My! – Mistakes

Well, we all make mistakes.  The best mistakes are when we learn from them. This blog post though is not about my mistakes! (That’s a post for some other day!) I am talking about companies that make mistakes and then some even do learn from them. The example that comes to mind is of McDonald’s. McDonald’s has been in the news lately for under performance and a host of other issues, including leadership issues. The biggest mistake, in my opinion, the company is making is…

Read More »