Category Archives: Guerrilla Marketing

Just Famous – Viral Videos

The following factors have given rise to the proliferation of “viral videos”: Penchant for reality TV Platforms such as YouTube and Vimeo that enable hosting of such videos possible Social Media platforms that make instantly sharing videos possible They generate what you call as “Instant Fame” and some are successfully able to bank on that due to the visibility these videos gain. Flash mob dance, animal¬†videos, child videos, adventure videos, singing videos and many more are in the news all the time! Companies too are…

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Top 3 marketing lessons: Indian Elections 2014

India recently had its general elections and the results were declared on 16th May 2014. On that day, India marked a moment in history. The winning party, led by Bharatiya Janata Party (BJP) not only had a sweeping victory, but the win was also significant because this is for the second time in Independent India that an opposition party has come to power in such a manner, the earlier being the 1977 elections which was held after the infamous Emergency era that brought Janata Party…

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