Category Archives: Large Enterprises

Social Media: Use it but get it right!

In this day and age, marketing via social media is considered a priority. Social Media is a very valid strategy and the advantages are many: In fact, it is the only strategy that is not only cost effective but also the fastest. Within seconds, you can reach millions of fans/customers. You can generate awareness, spread a message, create promotions, help customers all resulting in increased brand value, sales generation and customer retention. However, where it goes really wrong is in the execution. Most accounts eventually…

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