Category Archives: Malls

What is happening at the mall these days??!!

My recent project took me to two different malls in the past two weeks, multiple times. Since I was there, I decided to do my own ethnographic study on the population at the malls. Ethnography, by definition, is a storied, careful, and systematic examination of the reality-generating mechanisms of everyday life (Coulon, 1995). I was on the lookout for certain trends that I could notice. However, at the same time, I was not expecting anything surprising as such. Apart from people busy shopping, what I…

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