Category Archives: Management

Women in marketing-business

Women in Business

The theme for August is women portrayed in advertising. However, I digress a little bit here to talk about the women behind the lens. There are many women who have inspired me and are great leaders in themselves. They fight the odds and reach goals – day in and day out. The fact that they are so different from one another makes them even more endearing to me. So here is my list (in no particular order): Indra Nooyi Oprah Winfrey Barbara Walters Sheryl Sandberg…

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My Favorite Productivity Tools For Business Owners

My Top 5 Favorite Productivity Tools

When you are an owner of a small business, there is always so much to do! Following are my top five favorite productivity tools that help me increase (or improve) the number of tasks I am able to conquer in a day. 1. Routine I love to-do lists. But long to-do lists are overwhelming sometimes. It helps when you have a routine set. A routine reduces the decisions you have to make in a day and leaves you with more energy to accomplish important tasks. It will take some…

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80-20 Rule For Entrepreneurs

Why 80/20 Matters For Entrepreneurs

The 80-20 rule, also called as the Pareto principle, is based on the fact that 80% of a problem is caused by 20% of the causes.  Joseph Juran studied this very basic concept and built his very successful theory on Quality Control and Management. While this is a statistical concept, it has been used in various fields including sales. As a thumb rule, “80% of the sales come from 20% of the clients”. My own personal experience has been the same. 90% of my clients have actually come…

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