Category Archives: Marketing

Women in marketing-business

Women in Business

The theme for August is women portrayed in advertising. However, I digress a little bit here to talk about the women behind the lens. There are many women who have inspired me and are great leaders in themselves. They fight the odds and reach goals – day in and day out. The fact that they are so different from one another makes them even more endearing to me. So here is my list (in no particular order): Indra Nooyi Oprah Winfrey Barbara Walters Sheryl Sandberg…

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Targeting Women in Advertising

Targeting Women? Think Again!

This is my very first write-up in the series on “Women portrayed in Advertising”. Researching for this topic has been a lot of fun! It was, at the same time, an eye opener and very inspirational. My research overall led to one conclusion – It is NOT easy targeting the women segment. Here’s why… While men’s role and interests have been pretty much straightforward, women have evolved greatly over the years (and they do change roles in their own lifespan). In advertising, women have been portrayed either as the…

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Reflections – AtoZ Challenge

During the month of April, I blogged everyday except Sunday. It was part of a challenge called “AtoZ Challenge”. You can read all about the challenge here. It was a daunting task for me since I blog about marketing and picking topics everyday from the marketing field was the most challenging part. It really helped when one day, I sat and wrote down all the alphabets in one column and possible marketing blog topic ideas in the other column. Everyday after that, I just had to…

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Tumblr – Learn something new today!

How many times we hear the statement, “Learn something new!”. Well, my blog post for you today will help you check off that item in the list. So, here is how Tumblr works… Tumblr is a blogging site with the social connection aspect in mind. While wordpress is a great hosting site for the blogs, Tumblr provides the added “connections”, “following” part. Signing up is very easy and then you can customize the appearance of your site. My site looks like this: After you create…

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Qualitative Analysis vs Quantitative Analysis

Qualitative Analysis generally consists of a study of a research problem the client is facing. The data is limited and as the name suggests more “qualitative”. The research is generally exploring the why and how of the problem at hand. Quantitative Analysis, on the other hand, consists of studying a statistically significant data and coming to a conclusion on the specific answers to the questions. One would generally assume that since quantitative analysis deals with huge amounts of data, it is superior than qualitative study.…

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Product Placement in Movies

By definition, as per Wikipedia, Product placement, or embedded marketing is, according to the European Union, “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme” Most people are aware of Product Placements since sponsored products have been a big presence in movies since the early 80s. Product Placement is an effective marketing strategy since the audience sees it generally being used by their favorite…

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MROI – A marketing manager’s bane!

Talk about MROI (Marketing Return on Investment) greatly distresses/annoys a marketing manager. That is because in most cases, in marketing, it is so difficult to measure one. Basically, a return on investment is calculated by comparing initial costs with expected benefits. In marketing, the costs are obvious, which is investment in marketing execution. However, the benefits can get hazy. When marketing via multiple channels, it can be hard to point out sometimes which channel led the consumer to make a purchase decision. The ongoing analysis is…

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Landing Pages

When talking about digital marketing strategy, one of the best tools at our disposal are the landing pages. There are basically two types of landing pages: Product Description/Transactional This type of page gives you detailed description of the product you are trying to know about. Once you are satisfied with your knowledge, you can anytime click the “purchase/shopping cart” button. Now when you click this button, there are more chances of you going through the purchase than before. That is the reason, a product description…

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What is your Klout Score?

According to the Klout Score website, The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. I decided to check out my Klout score at their website and to be frank, was disappointed with my meager score of 50! However, one article made me feel better. It says,  Most consider a score over 30 to be pretty reputable and a score over 50 to be elite. So it seems 50 is not so bad,…

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Just Famous – Viral Videos

The following factors have given rise to the proliferation of “viral videos”: Penchant for reality TV Platforms such as YouTube and Vimeo that enable hosting of such videos possible Social Media platforms that make instantly sharing videos possible They generate what you call as “Instant Fame” and some are successfully able to bank on that due to the visibility these videos gain. Flash mob dance, animal videos, child videos, adventure videos, singing videos and many more are in the news all the time! Companies too are…

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