Category Archives: Positioning

Executing on a marketing plan – Do we limit ourselves?

We all have big ideas. Frankly, in my opinion, we are all creative and can come up with great ideas. However, when it comes to execution – do we limit ourselves? Through this post, I try to dissect what exactly makes a great execution. I think a great execution starts with first of all, believing in that idea 100%. You have to remove any doubts of it being any less. You have to speak about it and be proud of it. Most importantly, you have to…

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Top 3 marketing lessons: Indian Elections 2014

India recently had its general elections and the results were declared on 16th May 2014. On that day, India marked a moment in history. The winning party, led by Bharatiya Janata Party (BJP) not only had a sweeping victory, but the win was also significant because this is for the second time in Independent India that an opposition party has come to power in such a manner, the earlier being the 1977 elections which was held after the infamous Emergency era that brought Janata Party…

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