Category Archives: Small Enterprises

My Favorite Productivity Tools For Business Owners

My Top 5 Favorite Productivity Tools

When you are an owner of a small business, there is always so much to do! Following are my top five favorite productivity tools that help me increase (or improve) the number of tasks I am able to conquer in a day. 1. Routine I love to-do lists. But long to-do lists are overwhelming sometimes. It helps when you have a routine set. A routine reduces the decisions you have to make in a day and leaves you with more energy to accomplish important tasks. It will take some…

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80-20 Rule For Entrepreneurs

Why 80/20 Matters For Entrepreneurs

The 80-20 rule, also called as the Pareto principle, is based on the fact that 80% of a problem is caused by 20% of the causes.  Joseph Juran studied this very basic concept and built his very successful theory on Quality Control and Management. While this is a statistical concept, it has been used in various fields including sales. As a thumb rule, “80% of the sales come from 20% of the clients”. My own personal experience has been the same. 90% of my clients have actually come…

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Market Research Resources for Small and Medium Business Owners

Online Market Research Resources

Apart from research resources at the local public library, small and medium business owners should really leverage the greatest resource at their fingertips – the world wide web. There are several online research tools that provide a snapshot of your businesses versus the current market situation. I use the following tools on a consistent basis: 1. For businesses in the USA, the most basic resource for business analysis and research is “Sizeup”: https://www.sba.gov/tools/sizeup Once you enter your business category and area code, it provides a list…

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July 2015 Theme Reveal

Hi there! I have been missing from blogging and I have missed it! The last blogging marathon I did was the AtoZChallenge back in April. The main reason for being missing in action is that I find it difficult to come up with just one blog topic. Looking back at my AtoZ Challenge experience, I noticed that I am able to write on topics when I choose a theme. So here goes…{Drum roll please…} For July, my theme for blogging would be “Marketing and Business Insights for Small…

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Social Media: Use it but get it right!

In this day and age, marketing via social media is considered a priority. Social Media is a very valid strategy and the advantages are many: In fact, it is the only strategy that is not only cost effective but also the fastest. Within seconds, you can reach millions of fans/customers. You can generate awareness, spread a message, create promotions, help customers all resulting in increased brand value, sales generation and customer retention. However, where it goes really wrong is in the execution. Most accounts eventually…

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