Category Archives: Social Media

Tumblr – Learn something new today!

How many times we hear the statement, “Learn something new!”. Well, my blog post for you today will help you check off that item in the list. So, here is how Tumblr works… Tumblr is a blogging site with the social connection aspect in mind. While wordpress is a great hosting site for the blogs, Tumblr provides the added “connections”, “following” part. Signing up is very easy and then you can customize the appearance of your site. My site looks like this: After you create…

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What is your Klout Score?

According to the Klout Score website, The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. I decided to check out my Klout score at their website and to be frank, was disappointed with my meager score of 50! However, one article made me feel better. It says,  Most consider a score over 30 to be pretty reputable and a score over 50 to be elite. So it seems 50 is not so bad,…

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Deep Dive – Instagram

So you downloaded Instagram, uploaded a few pictures (of course they are selfies! ), followed a few of your friends, added pictures of some flowers (hey, I have been guilty of that!), what next? What does Instagram really do? In this article, we dig a little deeper and know how Instagram really functions and why you should even bother. Instagram is a community of 200 million worldwide and is the app of choice to share pictures, especially among the next generation. A recent article says 76% of…

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Social Media: Use it but get it right!

In this day and age, marketing via social media is considered a priority. Social Media is a very valid strategy and the advantages are many: In fact, it is the only strategy that is not only cost effective but also the fastest. Within seconds, you can reach millions of fans/customers. You can generate awareness, spread a message, create promotions, help customers all resulting in increased brand value, sales generation and customer retention. However, where it goes really wrong is in the execution. Most accounts eventually…

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