Executing on a marketing plan – Do we limit ourselves?

We all have big ideas. Frankly, in my opinion, we are all creative and can come up with great ideas. However, when it comes to execution – do we limit ourselves? Through this post, I try to dissect what exactly makes a great execution.

I think a great execution starts with first of all, believing in that idea 100%. You have to remove any doubts of it being any less. You have to speak about it and be proud of it. Most importantly, you have to speak about it in the language that people would understand.

Decide on a goal. What would be considered a success? Would success be just getting the word out or would it be a success when a certain marketing return on investment (MROI) is achieved.

execution of a plan

Simple yet specific. Keep plans simple so that it is easy to understand. However, the plans cannot be generalized for the sake of simplicity. You have to take into account the diversity of the target audience and customize your plan accordingly.

The team matters. Pixar studios is famous for quoting the following,

If you give a good idea to a mediocre team, they’ll screw it up. But if you give a mediocre idea to a great team, they’ll make it work.

Message has to be consistent – There is a reason why “integrated” marketing communications is such a priority right now. Consistent messaging reduces confusion, not only for the end target customer but also for the people working on executing it.

If goal is the end, persistence is the means to that end. In my other article, Indian Elections, I have emphasized on the fact that persistence and goal go hand in hand. You cannot be just persistent without the end goal in mind and you cannot achieve your goal unless you are persistent.

So, the next time you are set to execute on a marketing plan, do refer to this list!

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