By definition, as per Wikipedia,
Product placement, or embedded marketing is, according to the European Union, “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme”
Most people are aware of Product Placements since sponsored products have been a big presence in movies since the early 80s. Product Placement is an effective marketing strategy since the audience sees it generally being used by their favorite movie star in a “larger than life” kind of way.
Companies shell out more money for a few seconds of product exposure in movies than it would cost to sponsor an entire season of a television show. Check out the companies who sponsored product placements for “Valentine’s Day” as per BrandChannel and TalentZoo:
Hollywood Forever Cemetary
International Creative Management
Los Angeles Dodgers, Mapquest
Moët & Chandon
The BLVD (Los Angeles)
The Lawrence Foundation
Toyota, Tufts University
That’s quite a list for a few seconds in a single movie!
Also check out in the video below, how many brands are showcased in the movie, “The Devil Wears Prada”.
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