Qualitative Analysis generally consists of a study of a research problem the client is facing. The data is limited and as the name suggests more “qualitative”. The research is generally exploring the why and how of the problem at hand.
Quantitative Analysis, on the other hand, consists of studying a statistically significant data and coming to a conclusion on the specific answers to the questions.
One would generally assume that since quantitative analysis deals with huge amounts of data, it is superior than qualitative study. This has been my experience too meeting with prospective clients.
However that is not always true.
Qualitative Analysis sometimes actually provides better answer than Quantitative Analysis. Qualitative analysis enables the researcher to research an issue or a subject from all angles and do a through review of a situation.
Sure quantitative analysis is great when you are looking for certain specific answers. However, what if you are asking the wrong questions?
That is the reason, I always recommend that first a qualitative analysis is done of the situation and the problem, the problem defined clearly and then a quantitative analysis is done for the specific answers.
This approach would make sure the huge investment done in quantitative analysis is worth it!
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