What is your Klout Score?

According to the Klout Score website,

The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.

I decided to check out my Klout score at their website and to be frank, was disappointed with my meager score of 50! However, one article made me feel better. It says,

 Most consider a score over 30 to be pretty reputable and a score over 50 to be elite.

So it seems 50 is not so bad, after all.

However, the main question is do you believe in the validity of the Klout Score?

It seems the algorithm to calculate the Klout Score is confidential and has gone through improvements after Lithium Technologies bought it. The algorithm claims to dig deep into the engagements of people in the social sphere and cuts through people trying to game the algorithm.

On a certain level, you do understand the need for a scoring system. These provide benchmarks for people in the social sphere. You also can measure the effectiveness of your social marketing strategy when you see people of higher Klout Score engaging with your content. Even the critics of the Klout Score say,

Take away Klout, and the need for Klout presents itself again.

So, there definitely is a need for scoring system in the social sphere which would measure people on their influencing capability than any other demographic factor.

However, there are people who try to game the scoring system with strategies such as sharing very homogeneous content which would for sure create engagement in order to boost the score. So you, again, cannot say for sure whether the Klout Score is an exact indicator of a person’s clout.

On my end, I am still divided on the validity of the score…

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